The industry of commercial vehicles faces a regression and is going to deal with it the next years. Volvo, Iveco and MAN had to cope with much less income then the former years, while Daimler could increase their profit. With the upcoming international motor show in Hanover, Germany, manufacturers aim to receive new orders and exchange on subjects as efficiency and environmentally friendly alternatives.
The regression and crisis is omnipresent but how well can manufacturers of heavy vehicles resist the crisis? Daimler and Volvo are well prepared. They operate worldwide and if one market struggles, another will bolster and guarantee the profit. At the moment, the North-American and Asian markets boom and the European market is insecure. The recent instability of the European market affects the purchase behaviour. Hubertus Troiska, Daimler: “Freight Forwarders invest only when they are convinced that the economy is going up. We expect for the European market compared to last year a decline of around 10%.”
Troiska reports that Daimler will keep on focussing on their premium segment. “Premium does not mean expensive, because our clients have already thought about the lesser cost in saving fuel. What really matters, are the total costs in a lorry’s lifetime.” According to a study of McKinsey, there is a tendency towards high quality and heavy commercial vehicles. In addition they presume an increase of turnover of around € 190 billion / £152 billion. So the market soon will recover. A MAN-speaker said at the International Motor Show in Hanover, that the next years will be more dynamic, also due to the new EUOR VI engines.
The European Union has signed new reforms regarding pollutant emissions. Freight Forwarders have to keep the conditions starting Jan 1st 2014. The demand goes towards more economic, ecologic and efficient vehicles. In Germany, a bank sponsors up to € 6.050 / £4.800 per purchased Actros VI, a lorry built by Daimler. Furthermore, Daimler can already note 10.000 orders for this type of vehicle. The Actros uses 4-5% less fuel then its forerunner and fulfils the EURO VI.
At the international Motor Show in Hanover, Germany, many new vehicles and techniques are presented. Daimler shows a city-lorry Antos which also fulfils the EURO VI. Although the numbers are low, Daimler holds on to hybrid-technologies. With the hybrid-technology up to 20% of fuel can be saved. Furthermore they present a modular construction system where freight forwarders are able to compose their own vehicle. Not only new vehicles are presented at the fair, but also new software, as Europe’s largest warehousing exchange which has been released by TimoCom.